Apartment O’s main goal was to drive further brand awareness and boost online traffic numbers. This was to be done through both SEO optimization and Google Search Ads.
One of the biggest challenges we faced with this campaign was that the client’s website was too new to be able to outrank certain competitors, especially for the more competitive keywords. Since SEO is a long-term strategy and requires some time to become fruitful, we designed a SEM campaign to complement it and achieve the results Apartment O needed in time.
